Whirlpool EveryDrop

The Challenge:
Whirlpool set out to introduce EveryDrop, a first-of-its-kind portable water filter—an innovative product that needed a design system as smart and refined as its engineering. The challenge was to create a cohesive brand identity that conveyed both technological innovation and effortless purity in everyday use.

The Idea:
Center the brand around the concept of form and function—a visual and emotional expression of design harmony and intuitive performance. The ambigram logo, readable both upright and upside down, mirrored the filter’s flip-in-use motion, while fluid packaging, simple icons, and generous white space extended the theme of balance and purposeful design across every touchpoint.

The Contribution:
As Creative Director and Designer, I led the development of the complete visual system—from logo and packaging to website and print materials—ensuring every element reflected the brand’s precision and simplicity. The result was a unified identity that elevated EveryDrop beyond a utility product, transforming innovative filtration into a lifestyle symbol defined by modern design and trust.