Church's Chicken

The Challenge:
Church’s Chicken wanted to remind audiences that it’s more than a fried chicken brand—it’s a true part of the neighborhoods it serves. The goal was to deepen emotional connection to all demographics while keeping its signature comfort food front and center.

The Idea:
The “Church’s Loves Community” initiative celebrated the real people who define the brand—local heroes, families, and everyday gatherings. Through authentic storytelling and social-first visuals, the campaign showcased how Church’s brings communities together through shared pride, flavor, and tradition.

The Contribution:
As Creative Director, I led the creative vision for the campaign—defining the narrative, tone, and visual direction that tied community pride to Church’s beloved food. I guided concept development, established the social content strategy, and directed designers, writers, and photographers to ensure every asset felt genuine and on-brand. From overseeing shoots to refining edits and optimizing content for each platform, I helped craft cohesive, human-centered storytelling that blended heartfelt neighborhood moments with crave-worthy product cues. The result was an emotionally resonant social campaign that strengthened Church’s role as a trusted, loved cornerstone of the communities it serves.