Pet Safe

The Challenge:
PetSafe set out to bring warmth and simplicity to its Remote Trainer line—a technical product that needed to feel more approachable and emotionally engaging for everyday dog owners. The goal was to show that training could be easy, intuitive, and rooted in the bond between pets and their people.

The Idea:
Build the campaign around the inviting line “Communicating with your dog is a walk in the park.” Through clean, friendly animation and approachable storytelling, the work demonstrated how easy it is to guide your dog while nurturing connection. The visuals balanced clarity with charm, making technology feel natural and intuitive.

The Contribution:
As Creative Director, I developed the concept and oversaw illustration, animation, and storytelling, ensuring the tone stayed warm, relatable, and true to the brand’s mission. The campaign transformed a product demo into an emotional narrative—showing that with PetSafe, training isn’t just about control, it’s about connection.